The stuff people actually want to know.

What does New Uniform do?

New Uniform designs and builds brands, websites, ecommerce stores, software, and AI visibility systems. We work with businesses that need to launch, grow, or become visible in AI-powered search.

Do you offer ongoing retainers?

Yes. Many of our clients stay on a monthly retainers. Some start from the beginning our partnership, and many others after a website launch. Retainers include backend, plugin, and security updates, monthly hours for front-end edits and content changes, performance and analytics reporting, and ongoing fine-tuning based on your business goals. The retainer is structured around what you actually need each month — not a fixed checklist.

What is AI visibility and why does it matter?

AI visibility is whether AI tools like ChatGPT, Google AI, and Perplexity can identify, understand, and recommend your business when buyers ask for advice. Traditional SEO helps you rank in search results. AI visibility helps you get recommended in AI-assisted conversations where buying decisions are increasingly made.

How much does a website cost with New Uniform?

Projects vary based on scope. A brand identity and website typically starts in the mid four figures. E-commerce builds, software projects, and AI visibility programs are scoped individually. We provide a fixed price before any work begins.

What platforms do you build on?

We build primarily on WordPress and Shopify for websites and e-commerce. For software and custom tools, we build on modern web stacks. Platform choice depends on what the project needs — we recommend based on your goals, not our preferences.

Do you work with businesses outside of Atlanta?

Yes. We work remotely with clients across the US. Our web design, branding, and AI visibility services are not location-dependent.

What is an AI Visibility Report?

An AI Visibility Report tests whether AI search tools recommend your business for high-intent buyer queries. We run real queries across ChatGPT, Google AI, and Perplexity, then audit your site for the structural signals AI tools need to confidently identify and recommend you.

How long does it take to improve AI visibility?

The foundation work — entity cleanup, content restructuring, technical fixes — typically takes 30 days. Content growth and authority building takes 30-60 days. Most clients begin seeing improvements in AI recommendations within 60-90 days of starting.

What is the difference between SEO and AI visibility?

SEO optimizes your pages to rank in traditional search engine results. AI visibility ensures AI tools can confidently identify your business, extract useful answers from your content, and recommend you when buyers ask for advice. They complement each other — AI visibility is a layer on top of SEO, not a replacement.